Pop-ups decrease homepage usability

A few months ago, I criticized healthcare leader Novo Nordisk for using messy pop-up windows on one of their homepages. Today the homepage has been fixed by moving the pop-up content to the homepage.

Unfortunately, their main corporate site still uses a pop-up window for language selection. A better solution would integrate the pop-up content into the homepage to make interaction with the site more smooth.

Kristoffer Bohmann

Pop-ups decrease homepage usability

Read More