Boo Hoo

Miss Boo

Boo.com founders Ernst Malmsten and Kajsa Leander use 224 pages in their new book Boo Hoo to explain how they wasted $130m of investors' money in just 18 months on their business startup ($580,000 per page). See also my critique of Boo.com.

Kristoffer Bohmann

Boo Hoo

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