Pop-up research
By Kristoffer Bohmann, Bohmann Usability
Pop-up research. Most users find pop-up windows highly disturbing. Yet, they are frequently used on ecommerce sites. Research findings from Statistical Research shows that pop-up Internet advertisements are 50% more likely to be noticed than banner ads, but also that they are 100% more likely to be considered intrusive.
Kristoffer Bohmann
