Being netcentric
By Kristoffer Bohmann, Bohmann Usability
Being netcentric. Investing heavily in content is probably the single best way for any site to drive traffic and increase sales. But the magic will only happen if content is considered valuable by target users. This usually means that you need to write more about your products and technologies. Or pay professional writers to do the job for you. It also means that editorial resources are needed to get rid of outdated news and keep product descriptions updated. In short, ecommerce sites need to develop netcentric organizations with a passion for online publishing.
Kristoffer Bohmann
