Dot com profit
By Kristoffer Bohmann, Bohmann Usability
Profit. Strategy Professor Michael Porter recently explained why many dot com companies have failed (see also online interview). The main reason is an absent focus on profits. Companies have been too willing to sell their products without receiving high profits in return. A lot of the companies even collapsed after focusing more on sales than profits.
I love this philosophy. Making profit is imperative: don't give away value unless you receive value in return. To make extraordinary high profits you need to focus on delivering unique and high value within selected areas, while saying no to ideas and customers who don't match the strategy. This is how enduring great companies and economies are built.
Kristoffer Bohmann
