Usability Expert

Customer experience

By Kristoffer Bohmann, Bohmann Usability

Read More

Next: Risk perception
Prev: Eye-guiding colors

More Observations...




Customer experience. What it looks like when a buyer unpacks his new computer (58K). 1. Receive package. 2. Unpack, unpack, unpack. 3. Connect wires. 4. Install software. 5. Go to work.

The unpacking process is remarkable. The user only sees the most necessary items as he opens the box (manual and wires). And pre-installed software makes it easy to get started.

Kristoffer Bohmann