3M.com homepage

By Kristoffer Bohmann, Bohmann Usability

3M.com homepage. The 3M.com homepage has miserable usability. For instance, the homepage doesn't say a (visible) word about products and services offered by the company. So, users must know in advance exactly which offerings they are looking for. Hey, does 3M not want to do business with customers who don't know their products yet? It doesn't look that way.

Now, pretend you are looking for a specific product: 3M Post-it notes. This simple task is almost impossible to carry out successfully. Here is how I did it: 1. Click Printscape on the 3M homepage (visible when mouse is held over one of the colorful pictures...), 2. product catalog, 3. find the category Notes and Signs. You are almost there. Only the main page for Post-it Notes, www.3m.com/Post-it isn't visible. Argh!

My recommendation: Redesign the homepage so it looks more like national 3M homepages. This solution would improve usability on 3M.com with several hundred percent.

Kristoffer Bohmann

3M.com homepage

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