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Home > Usability News > Presenting prices July 10, 2001

Presenting prices

By Kristoffer Bohmann, Bohmann Usability

1. $10
2. Price: $10 (45% off)
3. Your Price: $10
4. Our Price: $10
5. Price: $10, You save $8.
6. List Price: $18.00. Our Price: $10.00. You Save: $8.00 (45%) (Amazon.com)
7. Retail Price: $18.00. Your Price: $10.00. Rebate: $8.00 (45%)
8. Was $18. Now $10.
9. $18.00. Our Price: $10.00
10. Retail: $18.00. Our Price: $10.00

Kristoffer Bohmann