Print catalogs in ecommerce
By Kristoffer Bohmann
Google is making 600+ print catalogs (beta version) available as JPEG-files (via IAslash). Every catalog page. Every month. Every year. What a job! They copy each catalog page, convert the pages into JPEG-files, and upload the catalog pages to their servers. This offering is quite unique since catalogs become accessible worldwide and in a searchable format.
It is also interesting to notice that Google (a search engine) chooses to distribute content as opposed to spotting others' content. Highly focused and consistent content probably creates higher traffic on google.com than diverse and incoherent search results. In any case, ecommerce is nothing but mail order using an electronic catalog.
Kristoffer Bohmann
