Messy pop-up on Novo Nordisk homepages
By Kristoffer Bohmann, Bohmann Usability
Novo Nordisk, a global top 500 leader headquartered in Denmark, is providing an extreme example on why pop-up sucks.
As Danish users enter www.novo.dk to find the Novo Nordisk site, they get one pop-up displaying the intended site. Upon click, two additional windows opens! The top window require users to select language, while the other displays the intended site.
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Will designers ever get the message? Pop-ups disturb the user experience. Annoy the user. Remove user attention from content on the actual site. Destroy the back-button. Limit users' ability and incentive to perform. In short, pop-up sucks.
Kristoffer Bohmann
