Beautiful site design: Fridgedoor.com
By Kristoffer Bohmann, Bohmann Usability
Fridgedoor.com is a highly focused ecommerce site designed in a very competent way:
- The Fridgedoor.com homepage makes it easy to grasp what the store does. Well-designed categories makes navigation easy. Prominent and well-functioning site search makes it easy to find any product. Credibility is added to the design through the use of credit card icons, Better Business Bureau icon, posted privacy policy, and competent design.
- Product pages are well-designed.
- Products are organized in broad and useful categories making it easy to find a product from the homepage.
A few minor complaints: Page top on the homepage appear cluttered (too many colors and irrelevant icons). The word "web" is should be removed from the stores subtitle Web's magnet store as it doesn't add any useful information about the store. And I recommend that a Here are You-indicator is added to all pages to make it easier for users to understand the information structure.
Kristoffer Bohmann
