Usability Expert

Haburi.com honored but will they stay alive

By Kristoffer Bohmann, Bohmann Usability

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To my surprise Haburi.com was recently honored as the most important Danish IT personalities and corporate bodies (in Danish). My point of view is quite different. I wonder how the Haburi site manages to stay alive due to it's hard to use design. Being honored at conferences and in the news is often quite different from creating usable technology. I predict that Haburi will be in deep financial trouble or even bankrupt in one year (when they have spent $13 million recently received from investors).

Other sites have used designs that in important ways are similar to the Haburi design - all are either bankrupt or have financial problems. I recently posted two brief reviews of such sites: Boo.com and Toycity.com.

Kristoffer Bohmann