Kristoffer BohmannKristoffer BohmannWeb Usability Expert
Home > Articles > Site Comments > Note - Toycity.comArticles   About KB

Toycity.com: Better Overview and More Details

Note to site comment on Toycity.com

Table 1: Existing design (default view):
Almost no differences between product overview and detail pages

Product Overview Pages Product Detail Pages (new information underlined)
  • Barking Dogs Family CHICCO (link to product page)
  • Recommended age
  • Toycity's price: GBP 9.99. (Why not "Price"? If prices are considered cheap, then rebates should be visible (e.g., "10 percent off")
  • [Product picture]
  • Icon linking to larger product picture.
  • "New" icon for new products.
  • Add to trolley (including shopping basket icon)
  • This Barking Dog Family on wheels is really two toys in one. Parts can be pulled along individually or together. ("Read more" non-standard link)
  • Barking Dogs Family from CHICCO
  • Recommended age
  • Toycity's price: GBP 9.99
  • [Product picture]
  • Icon linking to larger product picture.
  • "New" icon for new products.
  • Add to trolley (including shopping basket icon)
  • This Barking Dog Family on wheels is really two toys in one. Parts can be pulled along individually or together. Mummy dog takes her puppy for a walk. Pull the string and the little puppy starts barking. Batteries included.
  • Back (link to product overview page)

Table 2: Suggested redesign:
Better overview, more details

Product Overview Pages Product Detail Pages
  • Barking Dogs Family from CHICCO (link to product page)
  • Recommended age: Children 1-4 years
  • Price: £9.99
  • 30-50 product per page view as default
  • Barking Dogs Family from CHICCO
  • Recommended age: Children 1-4 years
  • Price: £9.99
  • [Product picture] (thumbnail-size everywhere)
  • Text linking to larger product picture (not icon).
  • "New" text for new products (not icon).
  • Add to shopping cart (including large icon)
  • This Barking Dog Family on wheels is really two toys in one. Parts can be pulled along individually or together. Mummy dog takes her puppy for a walk. Pull the string and the little puppy starts barking. Batteries included.
  • 3-5 links to similar products
  • Customer reviews