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Critical links and buttons are not visible enough making ordering difficult.
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The link to checkout is a button called buy these books (another non-standard term). The button should be a standard hyperlink (blue, underlined) - not all users know they can click an icon. Further, the buy button needs to be larger as it competes for user attention with two other items (book package icon and edit book package button).
Login is highly annoying. First, users must choose to register as private or corporate customer. The two options demand slightly different information that easily could be integrated in one registration page.
I registered as private customer. This was painful as my e-mail and date of birth was required. Adding such personal information is annoying as it is not needed to complete the ordering process. It further makes users suspicious (how is this information used, who sees it, and other privacy issues). Bokus don't do business with users who refuse to submit their date of birth!
I did not add my correct date of birth.
Information about date of birth is used if users forget their password. Other sites only require e-mail and then send the password. Also, users who don't submit the correct date of birth may not recall the date they actually submitted. ;-)
Errors are easily made during the registration process if users don't understand that they are required to select payment method before registering (bill or credit card). In this phase users are focused on the registration process, payment method comes later.
If users select an unwanted payment method before clicking new customer, they have to login again... Even worse: Users may not discover the problem before they see the order confirmation page (called "receipt" - yet another non-standard term). Or, when they receive the package by mail requiring more work to pay the bill.
I expect that many users have cancelled their orders because of this problem.
Consequently, users who discover errors in their ordering information (shipping address, payment method, etc.) cannot complete their order as intended. Several usability advices are overlooked here: